WMI got2b Campaign Wins 2009 MIN Integrated Marketing Award for Playboy Magazine


September 16--It was a packed house at New York's Grand Hyatt, where min presented its annual Integrated Marketing Awards recognizing the best integrated campaigns of the last year. Among the winners were Hearst Integrated Media for its "Infiniti House of Inspiration" and "Sears: ReImagine You" campaigns, Playboy for its got2b print/mobile campaign, Wenner Media for its Us Weekly and Rolling Stone promotions of Showtime's Dexter and TechWeb for its Data Center of the Future.

There were 20 different nomination categories ranging from the “Best Total Integrated Program” to the “Best Customized Website.”  The got2b campaign bested finalists Martha Stewart Living and Cooking Light / Myrecipes.com to win the “Print/Mobile” category.

As the media planning and buying agency for got2b, WMI initiated and managed the relationship with Playboy, providing the critical bridge between the two companies to plan and execute the award-winning effort.