In Print:  One publisher develops an exclusive club to offer benefits to its readers.
Hachette Filipacchi Media has been developing reader loyalty "clubs" to help boost audience and provide additional benefits to readers of its various brands. The idea is to better service readers with offers relevant to each title. For example, readers of a magazine such as Elle would receive benefits related to shopping and beauty. Other offers will include retail discounts, film screenings and access to exclusive wine clubs, to name a few. No word on when these clubs will be available for membership, but Hachette is currently looking at its database of 22 million names to learn more about how to reach the books specific demographics and grow the list even further.   Source: Folio 1/14/10

On Line:  Advertisers use social media to enhance their campagins during the 2010 Winter Olympics.
With the 2010 Winter Olympics just around the corner, many advertisers are using social media to enhance their Olympic marketing plans. Samsung, for example, is using Twitter and various blogs to further promote its presence on-site. Another sponsor hoping to generate buzz leading up to the Olympics via social media is Panasonic. When users tweet, blog or write about their high-definition 3-D systems, they are entered to win a trip to the Games. The winners further promote the brand by blogging and tweeting about their experience during the trip.     Source: MediaWeek 1/17/10

Out of Home:  Train wraps are a unique and attention-grabbing way to reach consumers.
The unique train wrap, an attention-commanding tactic for reaching commuters and other rail travelers, is expected to become more widely available as new light rail systems are developed in cities such as Detroit and Kansas City. Specific ridership and demographic numbers vary by market for commuter rail systems, but the national numbers are impressive: Amtrak reported 2.39 million riders in November 2009, up from 2.33 million in November 2008.   Source: Media Life Magazine 1/19/10

On Air:  Satellite radio listeners are loyal, affluent according to a new study.
Results from a new study of satellite radio listeners indicate that Sirius XM has 32 million listeners per week, many very loyal and more affluent. The study shows that these listeners go to Sirius XM for 62% of their total audio consumption. Additionally, 25% of listeners have an income of $150,000 or more, compared to 9% of the general population.   Source: MediaPost 1/15/10