In Print:  E-reader owners are large users of print media.
Owners of e-readers are large users of print, according to a new survey. The survey finds that of the respondents who own an e-reader, many have increased their print consumption when compared to non-e-reader owners. For example, 59% of e-reader owners have increased their newspaper consumption in the past year vs a 7% increase in readers who do not have one.   Source: MediaWeek 1/20/10

On Line:  Time spent on social networkwing sites increases worldwide.
Internet users across the globe are spending 82% more time on social networking sites over a year ago, according to new data from Nielsen. Australia leads the way with users spending 6:52 hours per month on social networks. Though the U.S. is less with 6:09 monthly, they had the largest audience on social sites and blogs with 142 million users.   Source: MediaPost 1/22/10

Out of Home:  The "Superbowl of Racing" kicks off February 14 and provides a unique opportunity to get your brands message to consumers.
Known as the "Superbowl of Racing" the Daytona 500 kicks off the racing season, and this 10-day high-profile event in February is the perfect opportunity to reach an estimated 1 million fans who attend. Advertisers can choose their own way of reaching consumers, with sampling, signage, video, or even full sponsorship at the main event.   Source: Media Life Magazine 1/25/10

On Air:  Television ad spending expected to grow in 2010.
New Forrester research predicts that television ads will grow about 4% in 2010 to $69.5 billion. With television getting the benefits of new technologies such as interactivity, it is only expected to continue to grow 4% year over year for at least the next 5 years.   Source: MediaPost 1/25/10