In Print:  All You magazine takes value message online.
Time Inc.'s All You magazine is expanding its brand to more easily reach deal-seeking readers online. On Monday, the value-focused magazine, with a rate base of 975,000 and exclusive Wal-Mart distribution, re-launched its website in hopes that it would be the go-to site for consumers seeking value. Along with the money-saving tips and coupons in the print edition, the brand hopes to become the premier source of value as the website expands and reaches readers on a daily basis.    Source: Brandweek 7/13/09

On Line:  Mobile web usage expected to grow 60% in next two years.
Mobile web usage is expected to grow by 60% over the next two years.  That will be in addition to the 63 million mobile web users that already exist in the U.S.  Research also shows that 55% of mobile web users followed brands across multiple media, and 38% took action based on a mobile ad.     Source: AdWeek 7/8/09

Out-of-Home:  Sidewalk logos drive local retail sales.
Domino's Pizza recently power-washed 200 logos onto dirty sidewalks in Los Angeles, Philadelphia and New York to promote their "American Legends" pizza. This initiative was attractive to the pizza chain due to its versatility; it can be done nationally or locally nearby a franchisee. Adding to the buzz was a $15 gift card which was given to the first 250 people to hunt down a sidewalk ad and send a picture of it to Domino's.   Source: AdWeek 7/10/09

On Air:  Mass reach Pandora radio offers local market reach.
Pandora radio, while reaching 30 million registered users and 4 million unique listeners per month, can help even national brands target consumers on a local level. Most recently was a campaign by Whole Foods in San Francisco, which ran 15 second spots on their live stream, promoting breakfast and lunch deals at stores no more than seven miles from a listener. The campaign was so successful that Whole Foods is expanding the initiative to promote deals at stores locally in Los Angeles.   Source: AdAge 7/13/09