Archives
Industry Insider
July 21st, 2009
Thought of the Week: "Every accomplishment starts with the decision to try."—Unknown
In Print: Magazines drive web traffic ...big time!
URLs appearing in magazines are extremely effective in driving consumers to the web, according to recent studies by Marketing Evolution, VISTA, MPA, ICOM and the American Advertising Federation (AAF). In fact, VISTA research shows that when a URL was included in magazine creative, the percentage change in website visits tripled. The AAF study in particular confirmed that magazines rank #1 in effectiveness vs all other mediums - including internet advertising - for driving consumers to the web. Source: MediaPost 7/21/09
On Line: Twitter goes mainstream.
If there was any doubt about the relevance of Twitter, the numbers have utterly dispelled it. Just over the past 30 days, Twitter received 2.73 billion media impressions. Additionally, unique visitors in June totaled almost 21 million, a 14% growth over May traffic. Source: AdAge 7/20/09
Out-of-Home: Protecting share takes new turn: Enter security pedestal advertising!
What was once only used to send piercing alarms at store entrances is now one of the most effective ways to reach consumers intent on buying, very nearly at point of sale. It's the front end security pedestal and it's now being used to advertise products to consumers as they enter stores. On poster "sleeves" designed to cover the pedestals, ad messages reach customers at eye level as they enter stores. Available at most chain drug stores, the pedestal messages reach millions each month, predominantly women 35-to-54 years old. Source: Media Life Magazine 7/13/09
On Air: Coming soon to your TV screen: Social Networking
Social networking capabilities will soon be showing up on television screens. The service that makes this possible is still in its beginning stages. Eventually, however, it will allow people to view their Facebook status and photos on TV screens. With Twitter, users will be able to view tweets on screen along with other feeds related to the show they are watching. The service will be available free of charge through an app-like store delivered via cable service media guides. Source: MediaPost 7/17/09
URLs appearing in magazines are extremely effective in driving consumers to the web, according to recent studies by Marketing Evolution, VISTA, MPA, ICOM and the American Advertising Federation (AAF). In fact, VISTA research shows that when a URL was included in magazine creative, the percentage change in website visits tripled. The AAF study in particular confirmed that magazines rank #1 in effectiveness vs all other mediums - including internet advertising - for driving consumers to the web. Source: MediaPost 7/21/09
On Line: Twitter goes mainstream.
If there was any doubt about the relevance of Twitter, the numbers have utterly dispelled it. Just over the past 30 days, Twitter received 2.73 billion media impressions. Additionally, unique visitors in June totaled almost 21 million, a 14% growth over May traffic. Source: AdAge 7/20/09
Out-of-Home: Protecting share takes new turn: Enter security pedestal advertising!
What was once only used to send piercing alarms at store entrances is now one of the most effective ways to reach consumers intent on buying, very nearly at point of sale. It's the front end security pedestal and it's now being used to advertise products to consumers as they enter stores. On poster "sleeves" designed to cover the pedestals, ad messages reach customers at eye level as they enter stores. Available at most chain drug stores, the pedestal messages reach millions each month, predominantly women 35-to-54 years old. Source: Media Life Magazine 7/13/09
On Air: Coming soon to your TV screen: Social Networking
Social networking capabilities will soon be showing up on television screens. The service that makes this possible is still in its beginning stages. Eventually, however, it will allow people to view their Facebook status and photos on TV screens. With Twitter, users will be able to view tweets on screen along with other feeds related to the show they are watching. The service will be available free of charge through an app-like store delivered via cable service media guides. Source: MediaPost 7/17/09
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