Archives
Industry Insider
August 18th, 2009
Thought of the Week: "Change is the law of life. And those who look only to the past or present are certain to miss the future."—John F. Kennedy
In Print: Gourmet magazine boosts brand with TV, in-flight programming.
Gourmet magazine is giving its brand a boost by debuting a new TV show, Gourmet's Adventures with Ruth, on its TiVo channel and American Airlines in-flight channel this October. The show will feature its editor, Ruth Reichl, travelling the globe and attending cooking schools with celebrities. Ads for the new show will begin appearing in the magazine in October, and 30-second branding spots for Gourmet magazine will appear at the top and bottom of each episode. Source: MediaWeek 8/17/09
On Line: Starbucks jumps on the social networking bandwagon.
The power of social networking is undeniable, just ask companies like Starbucks. Last month, they became the most popular brand on Facebook and credit their recent social network push over the last year for delivering speedy and measurable ROI to the brand. Starbucks is already in the works to actively and extensively incorporate digital advertising into their launch of new instant coffee this fall. Source: BrandWeek 8/12/09
Out-of-Home: Digital out-of-home advertising expected to boom.
Digital out-of-home spending is expected to nearly double by 2013 and will account for nearly half of all OOH advertising. Growing at a faster rate than traditional OOH advertising, digital is projected to reach $4.53 billion in 2013 and account for 44.1% of all OOH spending. Digital out-of-home has become increasingly in-demand during the economic downturn due to its flexibility and ease of use; advertisers are able change their message or offer with a touch of a button, saving time and money. Source: Media Life Magazine 8/14/09
On Air: Clear Channel Radio app drives online listeners.
Clear Channel's IHeartRadio app has gained a massive 2.5 million downloads on the iPhone and Blackberry since its launch last summer, despite a challenging year for the radio industry as a whole. This boost amounts to their overall online radio audience reaching 22 million unique listeners per month and over 9 million unique visits to their digital media player. Source: AdAge 8/17/09
Gourmet magazine is giving its brand a boost by debuting a new TV show, Gourmet's Adventures with Ruth, on its TiVo channel and American Airlines in-flight channel this October. The show will feature its editor, Ruth Reichl, travelling the globe and attending cooking schools with celebrities. Ads for the new show will begin appearing in the magazine in October, and 30-second branding spots for Gourmet magazine will appear at the top and bottom of each episode. Source: MediaWeek 8/17/09
On Line: Starbucks jumps on the social networking bandwagon.
The power of social networking is undeniable, just ask companies like Starbucks. Last month, they became the most popular brand on Facebook and credit their recent social network push over the last year for delivering speedy and measurable ROI to the brand. Starbucks is already in the works to actively and extensively incorporate digital advertising into their launch of new instant coffee this fall. Source: BrandWeek 8/12/09
Out-of-Home: Digital out-of-home advertising expected to boom.
Digital out-of-home spending is expected to nearly double by 2013 and will account for nearly half of all OOH advertising. Growing at a faster rate than traditional OOH advertising, digital is projected to reach $4.53 billion in 2013 and account for 44.1% of all OOH spending. Digital out-of-home has become increasingly in-demand during the economic downturn due to its flexibility and ease of use; advertisers are able change their message or offer with a touch of a button, saving time and money. Source: Media Life Magazine 8/14/09
On Air: Clear Channel Radio app drives online listeners.
Clear Channel's IHeartRadio app has gained a massive 2.5 million downloads on the iPhone and Blackberry since its launch last summer, despite a challenging year for the radio industry as a whole. This boost amounts to their overall online radio audience reaching 22 million unique listeners per month and over 9 million unique visits to their digital media player. Source: AdAge 8/17/09
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