In Print:  Could interactive video be the new wave in magazine advertising?
In its September 18 fall TV preview issue, Entertainment Weekly will include an interactive video player, a promotional ad for CBS's new fall lineup. The video player, which will go out to subscribers in the New York and Los Angeles regions, is powered by a lithium battery and the video quality will be similar to an iPod. Upon opening the insert, which will also include a spot for Pepsi Max, readers are given a choice of five TV previews to view.   Source: Media Life Magazine

On Line:  For ads online, bigger may not be better according to new research.
At a time when brands are experimenting with what works best when it comes to advertising online, a new study finds that bigger isn't always necessarily better. Results from 4,800 campaigns were recently analyzed and the best-performing online ad was the smaller 180 pixel by 150 pixel rectangular ad. Ad creative, however, is still the #1 driver of ad effectiveness versus positioning or size.   Source: AdAge

Out-of-Home:  Interactive casino in Manhattan breaks new ground in out-of-home advertising.
A Rockefeller Center storefront is the location for an interactive casino promoting Bravo's new season of "Top Chef" in Las Vegas. Passersby are invited to compete for prizes by texting in with their cell phones, shortly thereafter the last 4 digits of their phone number appears, which instructs them to spin, winning anything from a t-shirt to a Las Vegas getaway. The campaign began on August 10 and will run through August 31. It has been successful so far; the Bravo promotion in this tourist-heavy area of Manhattan has gotten so much buzz that tour buses have been dropping off passengers in front of it.   Source: Media Life Magazine

On Air:  TV advertising is looking up for 2010!
Television advertising is looking up for 2010. National spot advertising was down 18% in 2009, and local spot down 16%. However, in 2010, national spot is expected to grow 6% to $7.9 billion and local spot should reach $10.5 billion, a 5% increase.   Source: MediaPost