In Print:  Magazine ads shape purchase decision making, with younger consumers too!
Magazine advertisements are hugely influential for readers when it comes to making purchase decisions. Nearly one in five consumers (19%) uses advertising in print media to collect information prior to a purchase. The number is even higher for younger readers; of those consumers, 22% are 18-24 and 20% are 25-29.   Source: MPA 8/31/09

On Line:  Online retail, a great resource, especially for smaller, niche brands.
In 2008, online retail accounted for nearly 7% of all retail sales in the U.S. and online spending is projected to increase almost 200% between 2008-2012. This presents a tremendous opportunity for smaller brands that increase their online presence. The beauty category can especially benefit from increased online consumers; smaller niche brands sold in specialty stores and boutiques can be as accessible as their mass brand counterparts.   Source: MediaPost 9/3/09

Out-of-Home:  Cruise ships: A great way to reach affluent consumers.
As the weather gets cooler in many parts of the country, people are already thinking of a warm vacation and booking rooms on cruise ships. There is no better way to reach a large affluent group of consumers than advertising on cruise ships; the median household income of a cruise vacationer is $93,000. From sampling and couponing to TV spots in-room and in public areas, on-board advertising reaches nearly 2.5 million passengers on the 17 largest cruise lines in the U.S.   Source: Media Life Magazine 9/8/09

On Air:  Long-held positions, sponsorships now up for grabs in this unpredictable environment.
TV networks are hopeful that ad demand will increase in the coming months, placing their hopes in the scatter market. Both broadcast and cable networks have reserved more than 10% of their usual inventory from the upfront market, anticipating that they will be able to capture more revenue from last-minute advertisers in the scatter market. This poses a unique opportunity for advertisers who are seeing long-held positions and sponsorships now up for grabs in this unpredictable environment.     Source: AdAge 9/7/09