Archives
Industry Insider
September 15th, 2009
Thought of the Week: "There is no man living who cannot do more than he thinks he can."—Henry Ford
In Print: Despite a challenging Q1 2009, both magazine newsstand and subscription sales are improving and looking stable for the remainder of the year.
Magazine newsstand sales are up for the May through July period of this year compared to the first quarter of 2009, and it is expected that publishers will see growth overall by year's end. According to recent research by the MPA, despite a challenging first quarter of 2009, both newsstand and subscription sales are improving and looking stable for the remainder of the year, leaving many confident that the trend will continue through 2010. Source: MediaPost 9/15/09
On Line: Online video is becoming even more mainstream, new research reports.
Online video is becoming even more mainstream, according to new research. Out of all Americans online, 67% are considered "digital video users," meaning they download or stream video. Notable growth goes to Hulu.com, whose awareness, only 9% in September of 2008, grew to 41% in April of this year. YouTube still dominates online video, with awareness in September 2008 at 83%, growing slightly to 87% in April 2009.
Out-of-Home: Mall ad networks stay hot in cool economy.
Despite dragging third quarter retail sales, some mall ad networks have been seeing double-digit revenue growth. In July and August, Adspace Networks cited a 50% increase in mall ad revenue, and September sales have risen 85%. The entertainment and beauty categories have been especially active in September, taking advantage of mall networks' competitive CPMs. With valuable demographic groups, including teens, young adults and women, as the main consumers seeing these ads, it's no surprise that Adspace is anticipating full-year 2009 revenue to be up about 50% over last year. Source: Source: MediaWeek 9/13/09
On Air: With consumer confidence rising, total TV ad revenue is expected to follow suit.
Next year's TV ad revenue is looking up, according to early forecasts. With consumer confidence rising, total TV ad revenue is expected to follow suit with an increase between 3.6% and 6.1% compared with 2009. Source: MediaPost 9/11/09
Magazine newsstand sales are up for the May through July period of this year compared to the first quarter of 2009, and it is expected that publishers will see growth overall by year's end. According to recent research by the MPA, despite a challenging first quarter of 2009, both newsstand and subscription sales are improving and looking stable for the remainder of the year, leaving many confident that the trend will continue through 2010. Source: MediaPost 9/15/09
On Line: Online video is becoming even more mainstream, new research reports.
Online video is becoming even more mainstream, according to new research. Out of all Americans online, 67% are considered "digital video users," meaning they download or stream video. Notable growth goes to Hulu.com, whose awareness, only 9% in September of 2008, grew to 41% in April of this year. YouTube still dominates online video, with awareness in September 2008 at 83%, growing slightly to 87% in April 2009.
Out-of-Home: Mall ad networks stay hot in cool economy.
Despite dragging third quarter retail sales, some mall ad networks have been seeing double-digit revenue growth. In July and August, Adspace Networks cited a 50% increase in mall ad revenue, and September sales have risen 85%. The entertainment and beauty categories have been especially active in September, taking advantage of mall networks' competitive CPMs. With valuable demographic groups, including teens, young adults and women, as the main consumers seeing these ads, it's no surprise that Adspace is anticipating full-year 2009 revenue to be up about 50% over last year. Source: Source: MediaWeek 9/13/09
On Air: With consumer confidence rising, total TV ad revenue is expected to follow suit.
Next year's TV ad revenue is looking up, according to early forecasts. With consumer confidence rising, total TV ad revenue is expected to follow suit with an increase between 3.6% and 6.1% compared with 2009. Source: MediaPost 9/11/09
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