In Print:  New research shows that overall magazine audience numbers are on the rise.
Overall, magazine audience numbers for leading consumer titles have increased, according to a new study. Research conducted by Media Post shows that, over the last decade, there has been an 8% increase in audience numbers among the leading consumer titles measured by MRI. Most notable are the audience numbers for women's interest, which increased 13.3%, and men's interest, which increased 13.1%.   Source: Media Post 9/25/09

On Line:  Ads on socials networking sites draw higher levels of engagement than traditional online ads.
New studies show that ads on social networking sites draw much higher levels of engagement than traditional online ads. A study of over 100 rich-media campaigns that ran through the first eight months of this year reveal that even though click-through rates for ads on social networking sites were lower than the average for other sites, interaction with the ads was much higher. Interactions by users included viewing videos in the ad or expanding the ad messages on-screen, among others.   Source: AdWeek 9/28/09

Out of Home:  New one-stop-shop for Times Square billboards and promotions set to launch next year.
Some of the biggest digital signs in Times Square have joined forces to sync advertiser messages across their multiple venues. Dubbed Times Square Domination, this new service gives advertisers a one-stop shop for creating digital billboard campaigns in the nation's largest out-of-home arena which is visited by 565,000 people on a daily basis. Set to launch next year, Times Square Domination will also combine with promotions from Times Square Network, using sampling, live-event marketing and mobile messaging to increase the impact of this unique opportunity.   Source: AdWeek 9/24/09

On Air:  Viewers are still tuned in to live prime-time TV, not just waiting to watch on their DVRs.
Viewers are still tuning in, and not just with their DVR systems. New research released by Comcast shows that 81% of viewers plan to watch prime-time television this fall and almost 60% say that the fall TV season is important to them. Additionally, 85% of those viewers surveyed plan to watch their shows live and not on a DVR system.   Source: Media Post 9/22/09