Archives
Industry Insider
October 6th, 2009
Thought of the Week: Whenever you see a successful business, someone once made a courageous decision."—Peter Drucker, Writer, Management Consultant
In Print: Some publishers start to use web-enabled ads to show magazines effectiveness.
To show magazines' ability to drive reader response, some publishers are focusing on web-enabled ads. Titles such as Self, Golf Digest, GQ and Everyday Food are publishing their first web-enabled issues this fall, allowing readers to snap a picture of participating ads and send them digitally to receive discounts and enter sweepstakes. As the technology evolves, publishers see future web-enabled ads directing readers to purchase items via their mobile devices. Source: MediaWeek 10/5/09
On Line: Mobile web useage has increased, with teens seeing the largest gains.
Mobile web usage increased 34% from July 2008 to July 2009, reaching 42.5 million users this summer. With a 33% increase, teens ages 13-to-17 comprised the demographic that experienced one of the largest lifts. Additionally, the research shows that 85% of teens now send text messages. Source: AdWeek 9/30/09
Out of Home: Reach thousands of engaged consumers this season at NFL games across the country.
Football season is in full swing, and there is no better way to reach sports-minded consumers for nearly three or more hours at a time than to advertise in NFL stadiums. Permanent scoreboard signs, digital screens and even traditional signage can be purchased by season or sometimes game-by-game. And the audience numbers are impressive: In the 2008 season, nearly 17.6 million fans attended games, an average of 68,241 per game. Source: MediaLife Magazine 10/5/09
On Air: The fall broadcast lineup is off to a strong start, according to advertisers.
The fall broadcast TV lineup is off to a strong start, according a Media Life poll of fall advertisers. Nearly 61% of respondents agreed that the season was encouraging and were pleased with the performance of returning programs. Among the top network performers were ABC at #1 and CBS coming in a close second. Respondents attribute the encouraging start to the fall season to popular returning shows, along with highly rated new programs such as "NCIS: Los Angeles" and "FlashForward." Additionally, they are confident the momentum will continue through November. Source: MediaLife Magazine 10/5/09
To show magazines' ability to drive reader response, some publishers are focusing on web-enabled ads. Titles such as Self, Golf Digest, GQ and Everyday Food are publishing their first web-enabled issues this fall, allowing readers to snap a picture of participating ads and send them digitally to receive discounts and enter sweepstakes. As the technology evolves, publishers see future web-enabled ads directing readers to purchase items via their mobile devices. Source: MediaWeek 10/5/09
On Line: Mobile web useage has increased, with teens seeing the largest gains.
Mobile web usage increased 34% from July 2008 to July 2009, reaching 42.5 million users this summer. With a 33% increase, teens ages 13-to-17 comprised the demographic that experienced one of the largest lifts. Additionally, the research shows that 85% of teens now send text messages. Source: AdWeek 9/30/09
Out of Home: Reach thousands of engaged consumers this season at NFL games across the country.
Football season is in full swing, and there is no better way to reach sports-minded consumers for nearly three or more hours at a time than to advertise in NFL stadiums. Permanent scoreboard signs, digital screens and even traditional signage can be purchased by season or sometimes game-by-game. And the audience numbers are impressive: In the 2008 season, nearly 17.6 million fans attended games, an average of 68,241 per game. Source: MediaLife Magazine 10/5/09
On Air: The fall broadcast lineup is off to a strong start, according to advertisers.
The fall broadcast TV lineup is off to a strong start, according a Media Life poll of fall advertisers. Nearly 61% of respondents agreed that the season was encouraging and were pleased with the performance of returning programs. Among the top network performers were ABC at #1 and CBS coming in a close second. Respondents attribute the encouraging start to the fall season to popular returning shows, along with highly rated new programs such as "NCIS: Los Angeles" and "FlashForward." Additionally, they are confident the momentum will continue through November. Source: MediaLife Magazine 10/5/09
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