In Print:  Weeklies end 2009 on a high note.
Weeklies are ending the year on a high note with the Audit Bureau of Circulations (ABC) reporting a 7.3% cumulative increase for newsstand sales versus 2008. The numbers, which are available through Q3, show that magazines such as People, US Weekly and Star remain in-demand despite more selective consumer purchasing.   Source: MIN 12/14/09

On Line:  Interactive marketing set to grow through 2014.
New forecasts predict that spending on interactive marketing will approach $55 billion in 2014. Interactive marketing, which includes search, online display, email marketing and social media, will represent 21% of total marketing spending in the next few years. The report, which surveyed 204 marketing executives across various industries, found that most were optimistic about these online ventures, especially social media and online video.   Source: MediaPost 12/11/09

Out of Home:  Delta uses out-of-home campaign to microtarget in the New York area.
Looking to reach business travelers in the New York area last spring, Delta Airlines launched an out-of-home campaign that used micro-targeting with place-based media. Using 15-second spots customized to certain venues such as ferry terminals, gas stations and health clubs, Delta Airlines increased awareness of its international service by 28%. New York-based print and digital media rounded out this initiative. Source: AdAge 12/14/09   Source: AdAge 12/14/09

On Air:  Studies show that public is eager for mobile TV.
Nearly half of U.S consumers are eager to watch live broadcast TV on their mobile devices, according to a survey of 1,000 consumers. The demand is particularly high among 18-to-29-year-olds, and they wouldn't mind the ads; 49% of respondents say they would watch commercials on their mobile devices. Mobile TV was approved in October by the Advanced Television Systems Committee, an international, non-profit organization developing voluntary standards for digital television. New devices suitable for broadcast TV viewing are currently in development.   Source: MediaPost 12/9/09