In Print:  Magazine usage among affluents is increasing.
Magazine usage by affluent consumers has increased over the last five years, according to a new Mendelsohn Survey. The Study, which surveys households with incomes of $85,000+, showed that the average number of magazine titles read during the measured period increased 37% -- from 6.2 in 2005 to 8.5 in 2009. Households earning $250,000+ read even more -- an average of 26.8 magazines during the measured period.   Source: MPA 12/14/09

On Line:  General Mills increases ad budges in 2010 with an emphasis on digital.
General Mills plans to increase ad spending in 2010, with a focus on digital advertising. General Mills' overall media spending was up 37% in the most recent quarter, and double-digit increases are planned for the next 12 months. The emphasis on digital marketing comes after General Mills posted a 4% gain in retail sales in its most recent quarter.  Source: MediaPost 12/18/09

Out of Home:  Out of Home outlook for 2010 is promising.
The 2010 outlook for Out-of-Home is positive, thanks to many changes in the sector. As digital signage continues to grow and give advertisers increased flexibility with their messaging, environmentally-conscious platforms, such as wind- and solar-powered formats, will begin to emerge as well. The long-anticipated "Eyes On" data, which allows media buyers to view demographic information for roughly 500,000 of the country's billboards, rolls out in June and will also give out-of-home a boost in the coming year.  Source: Media Life Magazine 12/21/09

On Air:  TV viewers are increasing their demand for in-home entertainment.
With economic challenges increasing demand for in-home entertainment, it's no surprise that more than ever, Americans are turning to their TVs. New research from Deloitte shows that there has been a 26% increase in TV usage over a year ago, and respondents cite TV watching as a favorite media activity.  Source: MediaPost 12/15/09