“…The service WMI gives us, together with the sharp media plans they create for us, makes them an important resource for Dial.”

– Kara Tobin, Director, Media & Integrated Marketing, The Dial Corp.

WMI gives every company—large and small—comprehensive research, marketing and media resources at no additional charge.
 

Research

WMI collects and analyzes data to provide context for every media plan. WMI also provides insightful ad effectiveness reports, product positioning and competitive media analyses, and demographic and psychographic target data, using leading research resources including:
 

• MRI
• TeenMark
• Ipsos Mendelsohn
• ABC
• SRDS
• MPA
• PIB
• CMR
• Starch
• Vista
• Nielsen @ Plan
• Nielsen Ad Relevance
• Scarborough
• Tab “Eyes On”

Media Services

WMI provides a broad range of media planning services to all clients, including reach and frequency reports, detailed perspectives on individual media properties and recommendations for most effective plans. As a multimedia insider, WMI is your eyes and ears throughout the industry, uniquely positioned to spot effective, new opportunities across media platforms.